Black Friday Bike Highlights *Biggest Deals On In Stock Bikes*

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

This is your city. Ride like it. The Loft 7i is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You need a smooth-riding, low maintenance commuter bike capable of taking on the city streets with you. Whether that ride is to work, the grocery store or happy hour, this bike should be able to get you there safely and in style. The tech you get The Loft 7i is built to handle the rigors of the road with 700c wheels and an upright riding position for complete comfort and control. This lightweight city bike is equipped with a Shimano Nexus 7-speed internal gear hub, alloy dual pivot caliper brakes, painted fenders and a sleek alloy rear rack. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7i. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.

Verve+ 1 Lowstep LT is a lightweight electric city bike made for helping you ride more and feel better doing it. Your daily cruises, commutes, and workouts get just enough boost from the light-duty Hyena motor. Plus, this e-bike is equipped with parts that put your comfort and safety first, like ergonomic touchpoints, reliable hydraulic disc brakes, wide and stable tires, front and rear lights, and an easy-on, easy-off low-step frame. It's right for you if... You want to do more by bike and have more fun on every ride. You know the extra boost of an e-bike will help you see more and go farther, and you're looking for one that's comfortable, built to last, and equipped with the latest e-bike technology. The tech you get A lightweight Alpha Gold Aluminum frame with lowstep geometry, an 8-speed Shimano drivetrain, a Hyena (250W, 40Nm) motor capable of sustaining speeds up to 20mph, an LED Bluetooth controller, and a 250Wh battery. Plus, hydraulic disc brakes, an adjustable integrated cockpit, extra wide 27.5 x 2" tires for stability and traction, ergonomic grips, fenders, lights, and an MIK-compatible rear rack. The final word Verve+ 1 Lowstep LT's light-duty pedal-assist system opens up a world of possibilities. You can adventure longer, commute quicker, and climb hills more easily. The extra boost makes riding your bike even more exciting and enjoyable, and quality components and comfort features make going farther and faster more fun than ever. Why you'll love it - Electric bikes amplify your power so you can enjoy the best parts of riding even more - The lowstep geometry gives you more confidence when mounting and dismounting - The hub drive motor and 250Wh battery give you just enough push without going overboard - Its 27.5" wheels are super stable and maneuverable, and 2" tires boost cushion and grip for a smoother ride - A Hyena LED controller makes changing between ride modes seamless and easy

Super fun. Super versatile. The Ponto Go! is exactly what you need in your life. This throttle e-bike will get you, a friend and your stuff from point A to point B. Find some cool spots. Get into some good trouble. What could go wrong? Better question, what could go right? You're over ride share, tired of bumming rides or don't feel like driving. Bottom line, you're looking for a faster, easier and safer way to get around. Grab a helmet, grab a friend, and find out yourself. It features both thumb throttle up to 20mph as well as pedal-assisted support up to 26mph, making it a Class 3 e-bike. A 750W hub motor and 650Wh battery enable rides up to 60 miles. Tektro hydraulic disc brakes provide superior stopping power when traveling at faster speeds and with cargo. For an extra level of safety, a rear brake light and turn signals let other riders and cars know your next move. We thought of it all, from upgraded safety features and a passenger package that comes standard to custom accessories you can add to make it your own. Inspired by our SoCal roots, the Ponto Go! is the perfect combination of fun and functionality so you can ride around and find out. -Maximum throttle-assisted speed up to 20mph and pedal-assisted speed of 26mph. -Up to a 60-mile range on a single charge. -A bench-style saddle, passenger handle and foot pegs make this a ride for two. (ages 16+). -Maximum carrying capacity up to 360lbs. -See and be seen with front and rear brake lights and turn signals. -Stop confidently with hydraulic disc brakes.

Checkpoint SL 5 is a carbon gravel bike made for epic adventures. It's built with lightweight OCLV Carbon, a 2x12 Shimano GRX drivetrain, terrain-smoothing damped IsoSpeed, nimble yet stable progressive geometry, internal storage, and loads of mounts. All of that adds up to a rad gravel bike capable of crushing the longest, roughest rides and the most ambitious bikepacking trips. IT'S RIGHT FOR YOU IF… Chamois or cut-off shorts, bikepacking trip or brutal day of gravel racing—you're going to ride far and have a great time. You want a bike that's both fast and comfortable, and you want endless options for loading up gear and heading to gravel races and out everyday adventures. THE TECH YOU GET A 500 Series OCLV Carbon frame with damped rear IsoSpeed and carbon armor, progressive geometry that's stable at speed and efficient when you're grinding up a climb, internal frame storage, hidden cables that won't interfere with bags, and integrated frame, fork, rack, and fender mounts. Plus, a carbon fork, a 2x12 Shimano GRX drivetrain with lower gears for grinding up hills or through rough gravel, and Paradigm SL wheels. You can even run a dropper post to get low on long descents. THE FINAL WORD Light, fast, comfortable. Checkpoint SL 5 gives you the unmatched ride quality of an OCLV Carbon frame with IsoSpeed and gravel-specific geometry, plus internal storage and a drivetrain built for rough terrain. WHY YOU'LL LOVE IT - It's equipped with rugged, gravel-focused 2x12 Shimano GRX drivetrain that's made for tackling the roads less traveled - Massive tire clearance means you can use tires up to 45c for extra traction and stability in any conditions - Fork mounts, frame mounts, and rack and fender mounts allow you to carry all the gear you need for day trips and bikepacking adventures - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - The damped, controlled rebound of the IsoSpeed decoupler soaks up fatiguing bumps without bouncing you around

Checkpoint SL 5 is an adventure-ready carbon gravel bike built to roll into the distant horizon. Its lightweight carbon frame is designed with comfort-focused geometry, room for beefy 50mm tires (as measured), and plenty of frame and fork mounts. Plus, IsoSpeed comfort technology helps soak up jarring road vibrations, helping you float over chatter and potholes. It comes equipped with a wireless 12-speed SRAM Apex XPLR AXS drivetrain to deliver plenty of gears for exploring the dusty road. It's right for you if... You want a carbon gravel bike for exploring the beyond, and want to save on parts you can upgrade over time. You want the gravel-smoothing benefits of IsoSpeed tech that soaks up chatter from below so can ride stronger longer, and plenty of mounts to carry all your gear and hydration. The tech you get A 500 Series OCLV Carbon frame with a carbon fork, internal downtube storage, frame and fork mounts, and clearance for 50mm tires (as measured). A 12-speed 1x SRAM Apex XPLR AXS fully wireless drivetrain, hydraulic disc brakes, carbon seatpost, and Tubeless Ready Bontrager Paradigm SL wheels with 42mm tires. The final word When you're ready to load up and explore the road less traveled, reach for Checkpoint SL 5 AXS Gen 3. This capable and comfortable gravel bike balances price and performance with a blend of components that deliver reliably and a frame that's packed with road-smoothing features. Why you'll love it - Checkpoint's Gravel Endurance geometry lets you sit higher up and features a shorter reach to keep you comfortable on all-day gravel adventures, light singletrack, bikepacking trips, and more - Road-smoothing IsoSpeed comfort tech soaks up vibration from rough surfaces to keep you feeling fresher longer - A SRAM Apex XPLR AXS 12-speed drivetrain offers precise, fully wireless shifting that's made for the roughest roads - Clearance for 50mm tires (as measured) means you can add extra traction and cushion for rowdy gravel roads - You can haul it all with large internal frame storage and mounts galore on the frame and fork for hydration, front and rear racks, fenders, and Adventure Bags that were designed to perfectly fit Checkpoint - Dropper post and suspension fork compatible (except size XS)

Slash 8 is an enduro mountain bike that's built for pressing the send button again and again. It's built on a high-pivot platform with 170mm of front and rear travel that boosts traction for punchy climb stages and keeps stability a priority when you point it straight down. A mixed setup with a 29-inch front and 27.5-inch rear wheel keeps handling playful, and it comes equipped with a Shimano XT drivetrain for clean shifts no matter where you ride. - Its high-pivot suspension gives you insane control for hairy descents, while carefully tuned anti-squat and oversized pulleys make pedaling astonishingly efficient - The long, 170mm/170mm front and rear travel is more than enough for stomping big jumps and cleaning rock gardens - It comes ready to roll with a mixed wheel setup that gives you a fast-rolling 29-inch front hoop and a stiff, yet nimble 27.5-inch rear wheel, and it can be set up as a 29er for more speed - You can tweak Slash for how and where you ride with Mino Link, adjustable leverage rate, and add an adjustable-angle headset (not included) - Internal storage gives you a spot to stash tools and snacks, and it's available on all models

Fuel EX 8 GX AXS is an evolved trail bike, dialed for riders who chase down rowdy descents, and want a bike that's happy to pedal back to the top and do it again. The lightweight alloy frame pairs with an upgraded electronic wireless 12-speed SRAM GX Eagle transmission, while a 150mm FOX Rhythm fork cushions the blow from rocks and roots. In-frame storage and adjustable geometry give you all the perks that come with the carbon model but without the lofty price tag. WHY YOU'LL LOVE IT - Fuel EX Gen 6 gives you 140/150mm of travel and slack, adjustable geometry for an extra capable ride, plus, in-frame storage on all models — even alloy - You'll get upgraded components where it matters most, with SRAM's latest GX Eagle AXS wireless electronic transmission for the smoothest shifting under load - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - The dropper post lets you lower your saddle on the fly so it's out of the way on descents - We expanded our size range to ensure a better fit for all riders and use the best-fitting wheels for each frame size: XS frames get 27.5" wheels, S frames get to choose between 27.5" or 29", and sizes M and up get 29" wheels IT'S RIGHT FOR YOU IF… You want a full suspension trail bike that floats over rough and technical terrain, and packs in pluses, like a root-slaying FOX Rhythm fork, and tubeless hoops. THE TECH YOU GET A light and stiff alloy frame with 150mm FOX Rhythm fork with Float EVOL air spring and GRIP damper for small bump compliance, plus a FOX Performance Float X rear shock. SRAM's latest wireless GX Eagle AXS 12-speed transmission for snappy shifting, and Tubeless Ready Bontrager wheels. Plus, adjustable geometry that lets you take control of your setup. THE FINAL WORD For the rider who doesn't want to be limited on the trail, Fuel EX 8 is ready to handle everything. Its progressive trail geometry is built to keep you charging, and upgraded components are the cherry on top. Wheel Size: - X-Small - Small: 27.5-inch - Small - XX-Large: 29-inch

Fuel EX 9.8 GX AXS is a trail-charging machine that packs a punch on the singletrack with a lightweight and stiff carbon fiber frame that damps jarring vibrations and holds its own when you pick a line. It's loaded with the tech you want, like SRAM GX AXS wireless shifting for remarkably reliable shifting under load, plus a 150mm front and 140mm rear FOX Performance suspension package that smooths the roughest trails. It's all topped off with carbon Bontrager wheels that shed weight and keep tracking precise.  - Fuel EX Gen 6 gives you 140/150mm of travel and slack, adjustable geometry for an extra capable ride, plus, in-frame storage on all models — even alloy - It comes equipped with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line when things get hairy - You get the latest technology in SRAM's GX AXS 12-speed transmission for precision shifting — even under load, plus a FOX Performance suspension package - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders and use the best-fitting wheels for each frame size: XS frames get 27.5-inch wheels, S frames get to choose between 27.5-inch or 29-inch, and sizes M and up get 29-inch wheels

Fuel EXe 8 is a trail-ready aluminum electric mountain bike that quietly assists you on the climbs so you've got all the power you need on descents. Like its carbon counterpart, it looks and handles like a traditional trail bike, but with the added support of a tiny-but-mighty harmonic pin ring drive system with sleek top-tube display unit and compact remote. It comes ready to rip with upgraded parts where they matter most, like a FOX suspension package, wide Bontrager Line Comp Tubeless Ready wheels, and SRAM's 12-speed wireless GX AXS transmission. It's right for you if... Performance matters to you, but so does the price tag. You want all of the tech you'll find in the top-of-the-line Fuel EXe, but in a bike that's built for your budget. You want upgraded components you can trust to keep ripping, and a robust alloy frame that rallies through the rough and gives you just enough power on the ups. The tech you get An Alpha Platinum Aluminum frame with TQ's HPR50 harmonic pin ring drive system, a fully-encased 360Wh removable battery, and smart charging port. An integrated LED display and handlebar remote that are easy to use on the fly. 150mm FOX Rhythm 36 front suspension with Float EVOL air spring and GRIP damper, and 140mm FOX Performance Float X rear suspension. Plus, wide, Tubeless Ready Bontrager Line Comp 30 wheels, SRAM's wireless 12-speed GX AXS transmission, hydraulic disc brakes, and a dropper post. The final word If you want all the tech of the top-tier Fuel EXe without the sticker shock, Fuel EXe 8 is for you. You get the same drive system, display, and geometry of its carbon counterpart, plus an upgraded suspension package and wireless shifting— on a more economical alloy chassis. Why you'll love it - You get all the tech of our top-end light e-MTB without a price tag that makes you say ouch - Its upgraded FOX suspension package and SRAM wireless transmission gives you the performance gains you crave - Its tiny but mighty TQ motor is tuned for the trail, keeping things quiet so you can stay in the moment, and ramps up power with you for a natural ride feel - The integrated display, charging port, and controls are simple to use, sleek, and intuitive - You can tweak your geometry with Mino Link, or add an adjustable angle headset to take even more control

Fuel EXe 9.7 redefines e-mountain biking with an entirely new motor that tucks away neatly for a ride that's light, lively, and just as playful as a traditional mountain bike, with the added benefit of pedal assist to help you crush climbs. An upgraded suspension package pairs with cherry-picked components for snappy shifting and precise modulation on the trail. You want the feel of a playful trailbike, plus a little extra power on the climbs. You want upgrades where it counts the most, like a premium suspension package and the perfect blend of components. You don't want to lose out on the natural experience of mountain biking, and want a refined motor that quietly assists while you ride. An OCLV Mountain Carbon frame equipped with a fully-encased 360Wh battery and TQ harmonic pin ring transmission with a smart charging port, integrated LED display and discreet handlebar remote. 150mm FOX Rhythm 36 fork with Float EVOL air spring and GRIP damper, and 140mm FOX Performance Float X rear suspension. Plus tubeless-ready wheels and tires, and a 12-speed drivetrain of cherry-picked Shimano SLX and XT components. Fuel EXe 9.7 is a playful trail ride that gives you extra fuel in the tank on climbs, and rides like a traditional bike on descents. It's packed with the space-age technology of a TQ transmission, 150mm of buttery-smooth travel for soaking up rock gardens, and a cherry-picked drivetrain that gives you upgrades where it matters most. - You'll get a light and playful ride on descents, and just the right amount of assist on the way back up - Its tiny but mighty TQ transmission is tuned for the trail, keeping things quiet so you can stay in the moment, plus it ramps up power with you for a natural ride feel - The smart charge port, sleek integrated display, and discreet controls keep the bike looking and feeling like a traditional mountain bike - Its upgraded FOX suspension package offers you 150mm of front and 140mm of rear suspension for making quick work of technical and rowdy terrain - You'll be able to add on a range extender when you want a little extra fuel in the tank for big days on the bike

Domane SL 7 is a light and capable endurance road bike that's ready to take on long miles and rough roads. With electronic Ultegra Di2 drivetrain for lightning-fast precision shifting in any condition, you know it can hold its own when conditions are demanding. A lightweight OCLV Carbon frame with rear IsoSpeed, carbon wheels and hydraulic disc brakes keep it smooth and fast on long rides. A fully integrated cockpit keeps your setup looking as sleek as it feels and an easy-access storage compartment stows ride essentials. Plus, it offers the tire clearance you need for lofty 38c hoops lets you take on almost any road, from tarmac to light gravel. It's right for you if... You've got goals, and now you need the right bike to reach them. You need a bike that's fast, light, and capable enough to handle rough roads ahead. A carbon frame is important to you, with its vibration-damping control and weight savings, and you love the extra comfort that IsoSpeed provides. Shimano's Ultegra Di2 drivetrain buttons things up with consistently fast and reliable shifting. The tech you get A light and refined 500 Series OCLV Carbon frame with road-smoothing rear IsoSpeed, powerful flat-mount disc brakes, and an all-new wireless 2x12 Shimano Ultegra Di2 electronic drivetrain for unrivaled shifting speed and precision. Plus, Aeolus Pro 37 carbon wheels, an integrated carbon cockpit, and internal storage and cable routing that add to the bike's capability and sleek look. Added top tube mounts let you secure bags for longer rides without bulky straps and bungees. The final word Domane is proven on the world stage as a versatile road machine that's ready to rally through long miles and the world's toughest races. A wireless electronic Shimano Di2 drivetrain takes that performance to the next level, with precision shifting that's faster than ever and always reliable. Why you'll love it - The sleek all-new frame saves weight and gives you more free speed thanks to updated Kammtail tube shapes - All-new wireless Ultegra Di2 delivers ever faster, smoother, and more responsive shifts than ever - Road-smoothing rear IsoSpeed absorbs fatiguing bumps in the road for a smoother, more comfortable ride - A sleek internal storage compartment gives you a versatile spot to stow tools and gear, while top tube mounts let you cleanly bolt on a bag for all day adventures